Fix My Ads

Spent £3,000 on Google Ads last month. Got nothing back you can point at. If that sentence sounds familiar — or close enough — you're in the right place.

Maybe the costs are creeping up. Maybe the leads are thin, or just the wrong sort. The dashboard says everything's "working." Your bank account says otherwise. And someone, somewhere, has probably told you to give it more time.

We're not big fans of that advice.

What we usually find when we open an account

Most £3,000-a-month accounts have the same handful of problems, and none of them are obvious from the inside. That's the trouble — you can't smell the smoke from inside the room.

I once logged into a Somerset holiday-lodge business's Google Ads account and found a chunk of their monthly budget going to people searching for holidays in Hawaii. Had been for months. Nobody had spotted it. That kind of thing isn't the exception, it's the rule.

The patterns turn up again and again. Budget bleeding into irrelevant keywords — searches that have nothing to do with the business. Google's automation left to drive itself for months on end — building Google's AI on your money, as we call it round here. Ads that talk about the business — how long you've been going, how qualified the team is — instead of the customer's actual problem. And a landing page that's quietly failing: clicks come in, nothing converts. Bouncers, the lot of them.

Perry Marshall has a name for this slow bleed on neglected accounts — Google's stupidity tax. Money that could be in your bank account, ending up in Google's instead.

What we actually do

We open the account and look at everything — keywords, settings, ad copy, conversions, landing pages. Then we tell you what we've found before we touch a thing.

Sometimes the answer is to scalpel it: careful surgical fixes, leave the bones alone. Sometimes the answer is to smash it with a hammer: the account's beyond patching, and the kindest thing is to start again. Either way, you'll know which one, why, and what it costs — before any work begins.

After that we manage it. Ninety days, watching what Google's automation is up to and reining it in where it needs reining in. We report back in plain English — one number, the one that matters to your business. Not impressions. Not clicks. The number you actually care about.

You deal with us directly the whole time. No account manager in the middle. No junior learning on your money.

What we don't do

We don't guarantee results. Nobody honest does — if there was a guarantee, we'd just run the business ourselves.

We don't do SEO, build websites, or run social. And if we look at your account and decide the ads aren't actually the problem, we'll tell you that too — even when it costs us the deal. There's always a way forward, even if that way is turning the ads off for a while.

How it starts

Ninety-day trial. No long contract. After that you're free to walk; if it's working, we keep going.

Fill in the form below and we'll go through the account, then come back honestly with what we'd do. If we can help, we'll say so. If we can't, we'll point you somewhere that might. Either way, you'll know where you stand.

And that's that.